shampoo hair as normal. apply wiig generously to towel dried hair, making sure to work it through thoroughly. you can use a comb to help with this if needed. leave it on for desired time frame (usually between 2 to 5 minutes), then rinse thoroughly. that’s it! And there’s no need for conditioner.

it can be used as often as you wash your hair, or whenever you need to tone your colour. the more yellow or brassy tones you have, the more often it should be used.

wiig can be used as part of your usual routine and adds condition and tone in just two minutes. we always recommend a strand test to check tone first. on your first use of wiig, try leaving it on for 3 to 5 minutes then you can build up the processing time to one hour, depending on the level of tone/correcting desired.

note that porous hair and extensions will tone quicker.

two great ways are: using wiig in place of your conditioner. so every time you wash your hair, leaving it on for just a few minutes. the other way is to use it less frequently but to leave it on for longer. once a fortnight for 10 / 20 minutes. if you need more toning and have very yellow brassy hair don’t be scared to leave it on for up to an hour. just make sure you build up to that time.
start with 5/10 minutes and work your way up. it's recommended to use wiig more frequently to get the most out of the reconstructing properties.

wiig is used in the salon as a toner - it can be used straight after or as soon as you notice your colour needs a freshen up, wiig can be used as the perfect fix.

there are around 15+ uses for short hair, 10+ uses for long hair in each bottle

anyone who wants to counteract yellow or brassy tones.

100% yes. natural blonde tends to go yellow as well. and wiig works just as well on natural as chemically lightened hair.

100% yes as well. It is amazing on silver/grey. it will make it fresh, bright and shiny. wiig is lovely for making white hair cooler and blend in with the grey if you have salt and pepper coloured hair.

treatments!!! always. a good treatment that reconstructs the hair from within and that adds moisture. plex and bonding agents should be used during the service but it’s also recommended to use the home haircare. wiig toning treatment for blonde has all these aspects in the one bottle.

a hair sunscreen is a good option. obviously wearing a hat. blonde and chlorine don’t go together. It's not an old wives tale that hair can go green. I've seen it a lot. (it goes khaki) but in saying that you need to live. so, I would suggest the minute you get out of the pool your hair needs to be rinsed (if there's a chance you might get back in the pool) and/or shampooed. It is bad if you sit in the sun without rinsing the chlorine off
your hair.

a home toning product is recommended. a common product that people use is silver shampoo. however, they are often dark purple/blue in colour which can over-tone and make the hair dull by going too ashy. they tend to be stringent and dry the hair out. wiig is more of a brighter pinky purple which sounds scary but cleans the yellow out while keeping the hair bright and creamy in tone.

you will see results from the first use. the reconstructing aspect works in 3 minutes as does the toning side. the longer you leave it in for the more of a result you will see.

yes. this product isn't for you if you want a golden blonde. this is for creamy/cool tones. if you like sandy and beige tones then wiig is
perfect. basically any time you want to get rid of yellow brassy tones then this is perfect. even if you have gold hair and you just want it slightly less gold. it counteracts yellow and brassy tones.

silver shampoo has a blue tinge to it that can make the hair dull over time. it is also extremely drying for hair. in contrast, wiig has a pearly tone that is more reflective, for shine. moisture and proteins also help to nourish the hair and protect it from future damage.