The saviour for blondes! Correcting unwanted brassy and yellow tones. Repairing the integrity of the hair with PLEX technology and protecting against future damage.

Environmentally friendly, vegan and cruelty free



ash uses a unique violet tone for a salon standard result. Subtle tones ensure it is iridescent, pearly and light reflective, while neutralising inevitable yet unwanted brassy and yellow tones


With its intelligent protein called Kervis, strengthens the hair by reconstructing from within the cuticle. Crodabond smoothes out the cuticles making the hair glossy and shiny from the outside.


Uses innovative bond building technology Granrepair Protecting existing disulfide bonds as well as reconnecting broken ones caused by colouring and hot tools, helping ensure damage is prevented.

  • I found most toners would wash out my hair so quick or make my hair feel super dry, wiig completely changed that, leaving my hair looking the perfect blonde and in amazing condition
    Chloe Mckiver
  • As a colourist and a blonde myself this is exactly what we need in our lives, something that will neutralize any yellow tones, repair the hair after colouring and leave it feeling silky smooth and shiny. It literally does it all!
    Hannah Phillips
    Owner, Bangs

About wiig

With 20 years of salon and industry experience, Anna’s expertise has made her one of London’s most sought-after colourists, With a fierce blonde following of clients she has first hand knowledge of what customers want in a product.

While working in her current role as Creative Art Director at award-winning salon Taylor Taylor London that the idea for creating a functional yet nourishing product for busy modern urbanites was born.

Anna’s mission is to make sure the colours created in the salon are maintained outside with minimal effort and maximum results.

Get in touch

I have designed this product to solve the problems that blondes are facing.

From loss of pigment and hair turning yellow, to strengthening and protecting hair from breakage.

Taking the place of your usual treatment, silver shampoo and your regular plex it will reduce bathroom clutter and save time as it works in just 3 minutes.While being developed and manufactured in UK to lessen the carbon footprint.

I hope you love this product as much as my blonde following and I do.

Anna Wiig xx