W I I G
a saviour for blondes
tones · repairs · protects
tones
ash uses a unique violet tone for a salon standard result. subtle tones ensure it is iridescent, pearly and light reflective, while neutralising inevitable yet unwanted brassy and yellow tones.
repairs
with its intelligent protein called kervis, strengthens the hair by reconstructing from within the cuticle. Crodabond smoothes out the cuticles making the hair glossy and shiny from the outside.
protects
uses innovative bond building technology granrepair protecting existing disulfide bonds as well as reconnecting broken bonds caused by colouring and hot tools, helping to ensure as much damage is prevented as possible.
Featured product.
A premium toning treatment for blonde hair, designed to correct unwanted brassy and yellow tones while restoring hair health. Powered by advanced PLEX/ technology, it strengthens and repairs the hair’s internal bonds, improving the structure of the hair, helping to prevent breakage while also making the hair smooth, shiny, and much more manageable.
Environmentally conscious and ethically developed, this product is vegan, cruelty-free, and formulated with sustainability in mind.
Each 250ml bottle delivers up to 15 treatments, making it an ideal weekly ritual for maintaining radiant/expensive looking, salon-fresh blonde.
DIRECTIONS FOR USE:
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Shampoo hair as normal.
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Apply a generous amount of the Blonde Toner evenly to towel-dried hair and comb through to ensure even distribution.
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leave on for 3 to 5 minutes when using it more frequently as a conditioner or if more toning is required it can be left on for up to an hour. (we recommend gradually building up to your desired tone over time)
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Rinse thoroughly. No need for a conditioner as wiig is more than enough.
*a patch test and strand test are recommended before use to achieve your desired tone.
"Lockdown left my hair feeling dull, my colour had faded & my ends needed a good trim. Wiig not only added the tone I was after to freshen up my colour but also helped seal my ends that looked dry and frazzled. Can't rate this product enough."
Amy Jameson
"The Wiig toner reinvigorates my hair every week and gives it a new lease of life when I can't get to the salon. The founder Anna has been colouring my hair for years and this product is just an extension of her talent for my hair looking it's best."
Francesca Sieler
"Wiig is the busy girls weapon to salon blonde. Minimal effort - significant results."
Victoria Tooley
"Wiig is my lockdown saviour! It makes my colour look refreshed instantly."
Emily Keogh
"I've been a professional hairdresser for the past 15 years and I am absolutely loving it. Wiig has been a game changer for my lockdown and pregnancy hair. It's a must have."
Meghan Cox
"I normally use purple shampoo to maintain my hair between trips to the salon. Yet i've always found it so damaging. Wiig is different from the first time you use it. Beautiful ashy tone after one use and my hair felt so smooth and healthy. Love this and couldn't recommend it enough!"
Sophie Long
before and after
Rebecca used wiig for 20 mins
"My curls have been so much easier to style after I use wiig. Less fluffy and definitely more shiny and healthy looking. I also hate the yellow tone my hair goes after a while so wiig is perfect for me."
before and after
Meghan used wiig for 15 minutes
"After having my baby I don't have much time so I use wiig as my conditioner, that gives me peace of mind ,knowing it's helping to repair my hair in a few minutes . As a new mum its also great that its environmentally friendly and cruelty free"
before and after
Elsa used wiig for 40 minutes
"I find my hair goes dull and brassy so I tend to leave wiig on for ages. I love how it makes my hair feel and it always brightens up the blonde."
a note from anna...
I have designed this product to solve the problems that blondes are facing. From loss of pigment and hair turning yellow, to strengthening and protecting hair from breakage. Taking the place of your usual treatment, silver shampoo and your regular plex it will reduce bathroom clutter and save time as it works in just 3 minutes.While being developed and manufactured in UK to lessen the carbon footprint.
I hope you love this product as much as my blonde following and I do.
Anna Wiig xx
